Ultimate Guide: Create A Promo Video to Attract Customers and Grow Your Brand Easily

How to make your brand more attractive? Well, it is crucial to create a promo video and incorporate it into your marketing strategy. A well-crafted promotional video can significantly increase brand awareness by effectively communicating your message and attracting more customers.

In this article, you can learn about the scenarios why you need to create promo videos, master the complete steps and get the best video editor to make your promotional video an eye-catcher. Sounds good? Check the following content patiently.

What Can You Benefit from a Promo Video?

When you manage to make a promo video, you can benefit a lot from what it brings out. Some of the common merits can be listed as follows.

Increase Brand Awareness

Creating a promotional video can be an effective way for you to increase your brand awareness and expand consumer base. You can impress consumers and attract new customers by telling your brand story and highlighting your products or services.

Enable New Released Products to be Better Understood

Creating promotional videos of your newly launched product or service can showcase the product features, which can make it better understood by customers, then capture user needs and drive sales.

Attract Top Talent

When you have made a promo video, you can showcase your work environment, employee testimonials with growth prospects to attract top talent candidates and stand out from your competitors.

What is the Best Video Creator to Make a Promo Video Free?

Whether you want to increase brand awareness, release new products, explain how to use products, or recruit talented candidates, etc. you can make promo videos to achieve your goal without effort. Creating engaging promo videos requires not only extensive and persuasive content, but also need one of the best video creators to make the video more delicate and attractive. 

Fortunately, you can get the best option to polish your promo video, which is called iTop Screen Recorder. With its provided numerous features, you can create well-crafted promotional videos. Here are some of its excellent features you can benefit from.

All-in-one free Windows video recorder and editor

iTop Screen Recorder is a full-featured and one-stop screen recorder to record a part of your screen and video editor for all Windows systems. With its simple and clear interface, even you are a novice, you can get started quickly to create a promo video free of charge. 

Ultra HD screen recorder without delay

As its name suggests, it is a powerful screen recorder. You can use it to record screen Windows 10 with selected screen or full screen, such as promo videos, meetings, games, etc. You can create a promotional video with 4K resolution to enhance user’s viewing experience. Meanwhile, it makes it possible to record audio without noise. You can record your voice explaining your product or brand so that your promotional video can be heard clearly. 

Versatile video editing effects

Once you have created a promo video with iTop Screen Recorder, you can use its powerful built-in free video editor for further editing. It provides you with quick/advanced video editors to easily edit your promo video and make it distinctive. You can crop and split the promo video, add filters, stickers, text to explain your product, or add background music and transitions, etc. 

Can’t wait to find out how to use this great video editor to create a promo video? In the following part, you will be able to know how it works.

Create Promo Videos in 3 Simple Steps with Desired Length

Follow the step-by-step guide and you will learn how to use iTop Screen Recorder to make a promotional video on Windows PC.

Step 1. Download this powerful video recorder and editor, install it on your Windows computer and launch it.

Step 2. Create a promo video with its record feature.

On the main interface, go to Record > Screen to record your product in use. You can select any area of screen to record, and choose to open Mic and Mouse to record your audio explanation. Then click REC to start create a promotional video of your product.

Step 3. Edit the created promo video.

After creating the video, you can do further video editing here. Go to the Tools pane, you can see Quick Editor and Advanced Editor. You can add stickers, text, effects, etc. to your promo video and make it attractive.

Step 4. Change video settings and export it. 

Once you've edited the personalization settings for your promotional video, click Export to save it to a specified location. From here, you can click the three dots next to Export to change the Aspect Ratio, Video Solution and Format as you desired. 

Now you make promotional videos successfully. You can upload your videos to your product's official website, share them on popular social media or make them active in front of users' eyes in the form of placing ads, increasing product exposure and brand awareness.

FAQs about Making a Promotional Video

Can I Add Voice to a Promo Video?

Yes, of course you can. With the help of this free screen recorder, you can smoothly record promo videos with narration in HD quality and stereo sound. Click Record to configure the screen and turn on the microphone to add narration for promo video during the recording process.

Where to Post Created Promotional Videos?

Once you have created your promotional video, you need to consider posting it on a number of platforms and channels to gain attention and buzz. Here are some recommended popular platforms to publish your brand's promotional video: YouTube - the largest video sharing platform, social media such as Facebook, Instagram, etc., your brand's website or dedicated landing page, email marketing campaigns to include your promotional video, promoting your video in Google Ads, etc.

Can I Create a Promotional Video Without Watermarks?

Definitely. iTop Screen Recorder is the best screen recorder for PC without watermark, you can remove watermarks when you record and edit videos. Apart from that, it also allows you to add personalized watermarks to the promotional videos you make, adding character and appeal to the videos.

Final Thoughts

From here, you can learn how to create a promo video and incorporate it into your marketing strategy,  then your brand's awareness will significantly increased and attract users. When it comes to choosing a video creator to polish your promo video, it is recommended that you consider using iTop Screen Recorder to streamline the process and produce professional-grade videos. In addition to video editor, you can also use this 1080p screen recorder to record any area of your screen, webcam, audio, and game with 4K resolution and with no lag. Come and try it to create promo videos for your brand now!